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 【活動宣傳】TCEA X PCMA The Future of International Meetings and Events

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Meetings are not just about tables and chairs; events are not just gathering people together to spend a period of time at a specific venue. They are about people. People have changed. How they work has changed. TCEA Taiwan Business Event Day X PCMA Knowledge Exchange Taipei – The Future of International Meetings and Events will provide an outside-in perspective and shed light on disruptive forces by exploring what Marriott International and PCMA have identified as macro-trends that could change the face of the business events industry.

 

Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it. This workshop will also cover the latest and highly rated events in Taiwan, inviting curators to share how their teams make those events successful and unique.

    

Learner Outcomes:

  • Describe the five key trends and how they can be brought to life in your city
  • Recognize the importance of embracing these trends and its implications for organizers, participants, and suppliers
  • Identify opportunities and pilot new ways to infuse these elements into your future events
  • Get inspired from successful cases studies and reflect on yours

           

TCEA Taiwan Business Event Day X PCMA Knowledge Exchange Taipei

  • Date: Wednesday, June 26, 2019
  • Time: 13:30 - 17:00
  • Venue: Regent Taipei 3F Ballroom B
  • Dress Code: Business Casual attire
  • Language: Conducted in English, and no interpreter on-site.
  • Tentative Program: Shown as below

13:30 – 14:00

 Registration

140:0 – 14:10

 Welcome/Introduction

14:10 – 14:30

 PCMA The Future of Meetings and Events Trends Presentation

 Speaker: Antonio Codinach, Regional Business Director APAC, PCMA

14:30 – 14:45

 Individual Ideation 

14:45 – 15:05

 Experience Sharing from Curator of 2019 Taiwan Lantern Festival in Pingtung

 Speaker: Martin Yang, Director of Hwat's Graphic Design Co., Ltd.

15:05 – 15:25

 Case Sharing

 Speaker: Darren Chuckry, Chair of The Marketing Society Hong Kong

15:25 - 15:55

 Panel Speakers Discussion

 - Antonio Codinach, Regional Business Director APAC, PCMA

 - Martin Yang, Director of Hwat's Graphic Design Co., Ltd.

 - Darren Chuckry, Chair of The Marketing Society Hong Kong

15:55 – 16:25

 Coffee Break & Group Discussion 

16:25 – 16:40  Report Out
16:50 – 17:00  Closing Remarks
17:00  Open Networking

This event is conducted in English; no interpreter on-site. Contact person: TCEA Helen Chen +886-2-8789-0220 ext.25


Organizers:

  • Taiwan Convention & Exhibition Association (TCEA)
  • Professional Convention Management Association (PCMA)
  • Taiwan External Trade Development Council (TAITRA)

Sponsors:

  • Chinese Management Association
  • Regent Taipei

Advisors:

  • Workforce Development Agency, Ministry of Labor
  • Bureau of Foreign Trade, Ministry of Economic Affairs
  • Online Registration